Good copywriting makes the reader feel things. It compels them to take action, like subscribing to an email list, scheduling a call, or buying a course. Any time you see words that (directly or indirectly) encourage the reader to take some kind of action – that's copy.

Copywriting is more than just creative writing. Copywriters like myself study all kinds of emotional techniques and combine them with SEO knowledge to get our clients results – more traffic, more conversions, and more sales.

As a copywriter, I can help you and your business with anything involving words. This includes blog posts, email sequences and newsletters, landing pages, opt-ins, ads, and social media posts. However, it excludes legal documents.

I can also help you flesh out your overall marketing strategy. If you're not sure what the customer journey should look like, ask me for help with that on our call!

Some of my favorite businesses to collaborate with are:

Non-diet and anti-diet dietitians

— Intuitive eating counselors

— Providers aligned with Health at Every Size® (HAES)

— Dietitians and therapists who specialize in disordered eating

— Size-inclusive products and clothing

— Creators in the body liberation, body acceptance, fat acceptance, fat positive, and body neutrality spaces

SEO stands for search engine optimization. It’s what determines where, or if at all, a website turns up in a Google search. The actual Google search algorithms are a closely guarded secret, but they take into account factors like keywords, usability, and backlinks.

Your website copy, which hopefully includes blogs, opt-ins, and sales pages, should be optimized for SEO. No use having a gorgeous website if no one can find it!

If you want more leads, more sales, and better SEO ranking, then yes.

Companies with blogs tend to get 67% more leads than those without. And 47% of people purchase or interact with a sales rep after viewing 3 to 5 pieces of content – as in, blog posts.

Blog posts are a great way to build a relationship with your clients and set yourself apart from the competition. Also, search engines favor fresh and frequent content (2-4 times/month) that is an average of 1000 words, so it will help you get found on Google.

Investing in SEO-optimized blog posts pays off in the long run, because they continue working for you forever. Unlike paid ads, which go away after you stop paying!

I hear you, and I’m going to give you a little pep talk.

Listen, you’re not a greased up car salesman from the 1970’s. You’re a compassionate professional whose expertise is SORELY NEEDED in this world. You have a moral obligation to sell. Your services are changing lives.

I promise, you won't find any cringey or pushy sales tactics here. (In fact, if you're into that sort of thing, I'm not your gal.)

This depends on the size of the project, my current workload, and the type of copy. Typically, the soonest I can turn around a piece of copy is 1-2 weeks. This ensures that I produce quality, researched, and edited work for you and my other clients.

If my schedule allows, I can do rush jobs for the project fee plus an additional 25%.

If I’m not able to work on your project right away, I’ll let you know my next availability upfront. If you have a specific deadline or date in mind, please mention it to me on our call.

For a one-time project, I require a 50% payment upfront. The rest is due upon submission of the first draft. You’ll receive an itemized invoice that allows you to make your payment online in 2 installments.

Retainers and bundles are negotiated on a per project basis and agreed upon between us. Payment for a monthly retainer or bundle is due at the beginning of the month.

Depending on the project, I can provide this service for an additional fee. If you’d like this to be included, please mention it to me on our call.

I offer one round of complimentary edits for each piece of copy.

No. As a service-based business, I rely on client projects to keep my business running smoothly. Once you pay your deposit, I set aside time for you, begin work on your project, and don’t book any other clients during that time. Due to this setup, I’m not able to offer any refunds once the project is started.

Besides being a symbol of peace – you know, like the kind you make with food – the olive tree is a tribute to my Greek heritage. My family is from Zakynthos, an Ionian island with crystal blue water where olive trees outnumber people 42 to 1. My kind of place.